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Consumer Awareness Education

I'm grateful for the opportunity to provide you with information about carpet cleaning and I hope I can help you choose a superior carpet cleaning service. I didn't know much about it before I started this business and was taken by the old "bait and switch" scam. I don't want that to happen to you.

In my business I've learned that the subject of cleaning carpets is confusing. In fact, people have so many misconceptions about cleaning carpets, I decided to offer this consumer education information to help you make an informed decision when selecting a carpet cleaning company. I'm going to share with you 5 costly misconceptions about cleaning carpets:

Misconception #1: You should wait as long as possible before cleaning your carpet.

NO! Dirt is an abrasive - like sandpaper. Every time you step on the carpet you grind dirt into your carpet fibers. This cuts your carpet just as if you had used a knife, causing it to wear out faster. Oily soils along with dry soils build up on the carpet fibers when not cleaned regularly. This scratchy dirt causes the carpet to mat and wear down. A dirty carpet will not last nearly as long as a clean carpet. While vacuuming helps, by itself, it's simply not enough. The longer you wait to clean your carpet, the more damage you do to it and the faster it wears our. We all know how much new carpet can cost.

Misconception #2: The only reason to clean carpet is to get the dirt out.

NOPE! As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution, car exhaust, and a host of other things we don't even want to think about. You carry this outdoor pollution into your home in your hair, on you skin, clothing and shoes. And not surprisingly, all these pollutants wind up....you guessed it...in your carpet! This is because your carpet acts as a filter for non-circulating air in your home. So in addition to getting rid of the soil and stains, another important reason to clean your carpet regularly is to get rid of the contaminants and allergy causing dust mites in your carpet. Cleaning your carpet improves the indoor quality to protect your family's health.

Misconception #3: One carpet cleaning method is as good as another.

Not True! You can choose from two primary methods; hot water extraction (steam cleaning) or dry cleaning.

Most established, professional, carpet cleaning companies primarily use the truck-mounted steam extraction method. Although this represents a much greater dollar investment than all other methods, it is the method of choice for professionals and is most recommended by carpet mills. Using a combination of heat, non-toxic, residue-free cleaning solutions and powerful truck-mounted vacuums to remove the dirt, cleaning solution and rinse water from your carpet and home, this equipment, and the training and experience of the carpet cleaning technicians, will leave your carpet deep-cleaned and residue-free. While it is possible to clean carpets well with other methods, most have their limitations. Choose a company that has made an investment in professional equipment, professional solutions and trained, experienced technicians!

Besides our truck-mounted hot water extraction method, Five Star Services also offers the dry cleaning method. For carpets that are only lightly soiled, dry cleaning can be a viable alternative and has the advantage of drying very quickly.

The non-toxic solution Five Star Carpet Care uses is hypo-allergenic and biodegradable so it's 100% safe for your children and pets.

Misconception #4: The company that offers the lowest price is the company you should hire.

Maybe, but not always. There are two important points to consider. Number 1, the price you see advertised may not be for the services you want. If you want to remove soil and stains, are concerned about using a non-toxic solution, want the pollutants removed and want your carpet to stay clean longer, then you need to select a company that uses the truck-mounted hot water extraction cleaning method. The second point is the price you see advertised may not be the price you pay.

Many homeowners have learned the hard way that the low price they saw advertised was not the amount they were charged. Just like I learned the hard way. If you've every hired a carpet cleaner, you too, may have been the victim of false or misleading advertising. You probably learned the hard way, that some carpet cleaners offer a cheap price, a ridiculously low price per room or whole house. Then they pressure you into paying a lot more once they're inside your house. This is called "Bait and Switch", and is against the law, as you may have seen on the television program 20/20.

The carpet cleaning industry has had it's share of bad apples and carpet cleaning rip-offs. They cast a bad light on ethical professionals, who work hard to earn your trust and respect. This is why I have dedicated my business to educating consumers. The only way you can make an informed decision is to have all the facts you need.

Misconception #5: Any honest carpet cleaning company should be able to give you an exact price over the phone.

We try to give you an exact price over the phone. This minimizes the inconvenience to you of having us come out to do a quote first and then schedule the job for another day. And it keeps the cost down that we would have to add if we were routinely doing on-site quotes for every job. As long as you will give us your best appraisal of the size of the areas you need cleaned and their condition then we can usually give you an exact price over the phone.



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