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Consumer Awareness Education

I'm grateful for the opportunity to provide you with information about carpet cleaning and I hope I can help you choose a superior carpet cleaning service. I didn't know much about it before I started this business and was taken by the old "bait and switch" scam. I don't want that to happen to you.

In my business I've learned that the subject of cleaning carpets confusing. In fact, people have so many misconceptions about cleaning carpets, I decided to offer this consumer education information to help you make an informed decision when selecting a carpet cleaning company. I'm going to share with you 5 costly misconceptions about cleaning carpets, offer you four recommendations, AND I'll give you 5 very important questions you should ask any carpet cleaning company BEFORE you invite them into your home.

Misconception #1: You should wait as long as possible before cleaning your carpet.

NO! Dirt is an abrasive - like sandpaper. Every time you step on the carpet you grind dirt into your carpet fibers. This cuts your carpet just as if you had used a knife, causing it to wear out faster. Oily soils along with dry soils build up on the carpet fibers when not cleaned regularly. This scratchy dirt causes the carpet to mat and wear down. A dirty carpet will not last nearly as long as a clean carpet. While vacuuming helps, by itself, it's simply not enough. The longer you wait to clean your carpet, the more damage you do to it and the faster it wears our. We all know how much new carpet can cost.

Misconception #2: The only reason to clean carpet is to get the dirt out.

NOPE! As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution, car exhaust, and a host of other things we don't even want to think about. You carry this outdoor pollution into your home in your hair, on you skin, clothing and shoes. And not surprisingly, all these pollutants wind up....you guessed it...in your carpet! This is because your carpet acts as a filter for non-circulating air in your home. So in addition to getting rid of the soil and stains, another important reason to clean your carpet regularly is to get rid of the contaminants and allergy causing dust mites in your carpet. Cleaning your carpet improves the indoor quality to protect your family's health.

Misconception #3: One carpet cleaning method is as good as another.

Not True! You can choose from two primary methods; hot water extraction (steam cleaning) or dry cleaning.

Hot water extraction is just a fancy way of saying that soapy hot water, or in our case hot Procyon cleaning solution, under pressure is forced into the carpet. Then sucked out of the carpet with a vacuum. Some people prefer this method, however if the carpet is over saturated, it can cause mold and mildew when water is trapped between the carpet and the padding. Most steam cleaners use a soap solution to break down oil based soil which can leave a soapy residue. You know the old adage of "oil and water don't mix". It's true. The leftover soap residue attracts more dirt, and your carpet gets soiled faster. We use 'Procyon' which does not leave a residue

The three methods of dry cleaning are; dry foam, dry compound and bonnet cleaning.

With the dry foam method, shampoo is applied to your carpet, allowed to dry, then vacuumed up. Not very effective as this method also leaves a soap residue.

The dry-compound method is done by spreading an absorbent mixture, that looks a lot like wet sawdust, all over your carpeting. The mixture is brushed into the carpet, allowed to dry, then vacuumed. Which in theory, causes dirt to absorb into the mixture. Because some of the absorbent residue remains, this isn't very effective either.

The last dry-cleaning method is "Quik-Dry" bonnet cleaning. Bonnet cleaning uses a non-toxic solution mixed with a minimal amount of water. It's gently sprayed onto the carpet. The solution is agitated into the carpet fibers but does not soak the carpet backing.. A 100% cotton bonnet is worked over the carpet which pulls up the soil and stains like a magnet, and removes the moisture from the carpet. Because the bonnet removes so much of the moisture, the carpet dries very quickly, allowing you to get on with your daily home activities. The final step is grooming your carpet, to lift the pile and give it that new again apprearance.

The non-toxic solution Five Star Carpet Care uses is hypo-allergenic and biodegradable so it's 100% safe for your children and pets.

Misconception #4: The company that offers the lowest price is the company you should hire.

Maybe, but not always. There are two important points to consider. Number 1, the price you see advertised may not be for the services you want. If you want to remove soil and stains, are concerned about using a non-toxic solution, want the pollutants removed and want your carpet to stay clean longer, then you need to select a company that uses the "Quik-Dry" bonnet cleaning method. The second point is, the price you see advertised may not be the price you pay.

Many homeowners have learned the hard way that the low price they saw advertised was not the amount they were charged. Just like I learned the hard way. If you've every hired a carpet cleaner, you too, may have been the victim of false or misleading advertising. You probably learned the hard way, that some carpet cleaners offer a cheap price, a ridiculously low price per room or whole house. Then they pressure you into paying a lot more once they're inside your house. This is called "Bait and Switch", and is against the law, as you may have seen on the television program 20/20.

The carpet cleaning industry has had it's share of bad apples and carpet cleaning rip-offs. They cast a bad light on ethical professionals, who work hard to earn your trust and respect. This is why I have dedicated my business to educating consumers. The only way you can make an informed decision is to have all the facts you need.

Misconception #5: Any honest carpet cleaning company should be able to give you an exact price over the phone.

We wish this were true, but it isn't. Honest, reputable carpet cleaning companies usually price carpet cleaning by the square foot. So if you'd like us to tell you the exact cost of cleaning your carpet, we need to know the exact number of square feet you want cleaned. To get an accurate count, we measure all rooms, and deduct the square footage of non-movable items. Though we'd love to give you an exact quote over the phone, we have to consider all aspects when quoting a price. Carpet that hasn't been cleaned for ten years, obviously will take longer to clean than carpet that was cleaned 6 months ago. The type of carpet along with the amount of furniture items we have to move is considered. If we move these items, the quote must include that labor. But if you move your furniture and small items off the floow, you'll save money. Every quote is different, which is shy we offer a FREE caarpet evaluation and a written quote so there will be no surprises later.

If you're thinking about having your carpets cleaned, I offer these four recommedations:

#1 - Make a commitment to yourself to get your carpets cleaned. The longer they remain dirty, the sooner they'll wear out. And the longer you have to breath all the pollutants and those creapy dust mites that live in your carpet.

#2 - List your objectives. Not only do you want to remove the soil and contaminants, but I'm sure you want to work with an honest, reputable company. One who offers a 100% money back guarantee if you're not satisfied. Or are you willing to risk working with the company that offers you the lowest price, knowing that company might not care about your carpet like I do, or be in business tomorrow.

#3 - Ask questions. The way you learn about a company, is to ask questions.

Find out what type of equipment they use to clean the carpet. Ask them how often they recommend cleaning your carpet. Are they members of any trade organizations or the Better Business Bureau? Do they offer a money back guarantee? And most important, are they licensed, IIRC certified and insured?

#4 - Once you're satisfied that you're working with an honest, competent professional, invite them into your home. Ask for a specific quotation in writing. A written quotation gives you the assurance you know exactly what your job will cost, with no surprises after the service is done.

By following these recommendations, you'll gain all the information you need to make an informed decidison. If you want a quick, cheap carpet cleaning job, many companies in the Pennysaver can help you. Or you can rent a shampooer and at your local grocery store, and do the job yourself. Renting a shampooer is certainly less expensive than hiring a professional, but think about this....It may be cheaper, but what will it cost you in time, aching muscles and your families health? Not to mention the fact that it will have to be done again sooner.

 

 

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